If you do provide us with personally identifiable information, we may use it to improve our understanding of your interests and concerns. We will also use this information to process your request. If you tell us you would like to receive additional information from us by email, we may use your information to occasionally contact you about changes to our website, new products, site and service updates, and special offers we think you’ll find valuable. If you would rather not receive these emails, simply follow the unsubscribe instructions on the email that you have received or use the unsubscription form provided on the Email signup page. If you register for one of our sweepstakes, contests, or promotions, we may share personal information with service providers, affiliates, or other third parties (for example, sweepstakes sponsors or JV partners) that assist us in operating the Site or executing the promotion. We may transfer your personally identifiable information to our associated companies or other companies with whom we contract outside the European Economic Area, including the United States. These companies may be located in countries with less stringent laws for the protection of personal information than the laws of the European Union. We will, however, use commercially reasonable security practices to ensure that your personal information is kept confidential and secure and that the appropriate technical and organizational measures to prevent unlawful or accidental destruction, accidental loss, unauthorized disclosure or access or other unlawful forms of processing are implemented. We may share your information with our legally affiliated entities. If we are merged, or in the event of a transfer of our assets, Site or operations, we may disclose or transfer your personal information in connection with such transaction.